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OpenLoop Integration

WhatsApp Business API Integration

Most Indian businesses run operations over personal WhatsApp — broadcast lists, forwarded PDFs, manual updates. We replace that with WhatsApp Business API wired into your operational system, so the right message goes out automatically, to the right person, at the right time.

Capabilities

What we build

Not a chatbot. Outbound automation wired into your customer lifecycle — billing, field ops, onboarding, and support.

Billing Due & Payment Confirmation

Automated payment due alerts and instant confirmation messages on receipt — triggered by billing events in your system, not manually sent.

Field Job Assignment & ETA Notifications

Customer gets a WhatsApp when a technician is assigned — name, photo, and ETA — without the ops team manually sending anything.

Customer Onboarding Flows

Welcome message, activation confirmation, and first-use instructions — triggered automatically on account activation with no manual steps.

Support Ticket Status Updates

Customer notified on ticket open, assignment, resolution, and close — reducing inbound status-check calls without adding support headcount.

Subscription Renewal Reminders

Configurable reminder schedule — 7 days, 3 days, and day-of — with a payment link in each message. Reminder timing set per plan or per customer segment.

Bulk Outbound Campaigns

Template-based campaigns with delivery tracking — sent to filtered customer segments from your system, not from a separate WhatsApp tool with its own contact list.

Process

How it works

From BSP selection to live message delivery — a structured process that handles the Meta approval maze so you don't have to.

1

BSP Selection

We help you choose the right WhatsApp Business Service Provider — Interakt, Wati, Gupshup, or direct Meta API — based on your message volume, use case, and budget. Not all BSPs suit all businesses.

2

Template Creation & Approval

We write all message templates and manage the Meta approval process — typically 24–72 hours. We handle rejections and rewrites so your timeline doesn't slip.

3

Integration Build

WhatsApp messaging wired into your customer lifecycle events inside your existing operational system — billing trigger, field job trigger, support trigger — not a separate tool that needs manual action.

4

Delivery Monitoring

Message delivery rate tracking, opt-out handling, and failed message fallback to SMS — monitored post-launch so delivery issues don't silently accumulate.

Use Cases

Real deployments

Representative outcomes from ISP, field service, and education customers — honest numbers from real operational changes.

ISP Collections

Payment reminder 3 days before due date + confirmation message on receipt. Open rate: 94%. Collection rate improved by 22% in the first billing cycle. The collections team now handles exceptions only — the routine follow-up is fully automated.

Field Service Company

Technician assigned → customer WhatsApp with technician name, photo, and ETA. Inbound status enquiry calls dropped by 60%. Customers knew exactly who was coming and when — without calling to ask. CSAT scores improved in the same period.

School ERP

Daily attendance update to parents + fee reminder 7 days before due date. Parent portal logins increased 3x in the first term. Parents who previously ignored email notices engaged immediately on WhatsApp — the channel they already use every day.

Ready to replace WhatsApp broadcast lists with real automation?

Tell us about your current WhatsApp workflow — what you send, how often, and what triggers it. We'll scope an integration that fits inside your existing system.

Talk about your messaging workflow →

Get in Touch

What's your most expensive manual process?

Request a 60-minute ops audit. We'll map your operations, identify what's worth automating, and give you a clear cost and savings estimate — before you commit to anything.

Request an Audit